Data Privacy

This privacy notice explains how Capslok Ltd uses your personal data when you make an enquiry, purchase a product from us or join our mailing list.

What data do we collect from you?

We like to keep things simple so we will only ever ask you for the minimum personal data to get things going. If you are buying an Udderlok all we need is your name, shipping and billing address and email address. It’s also helpful for us to have a phone number sometimes, but it’s your choice as to whether you want to share that with us. We also need payment details from you, for example your credit or debit card number. We don’t store your card number and leave all the card processing to our secure accredited card processing partner PayPal.

Why do we need this data?

So we can ship your brand new shiny Udderlok to you and send you your receipt. We will also send you an order confirmation email. Having your mobile number can help in those situations when a call can get a problem solved more quickly than an email. We may also contact you to ask you about your customer and product experience with us. You can opt-out of receiving these emails at any time. If we have your consent, we may also send you email messages about our products and services which we think may interest you. If you change your mind you can unsubscribe from these emails by clicking on the unsubscribe link or getting in touch using our contact us form.

What’s our lawful basis for processing your data?

OK, so this is where it all gets a bit legal. According to our data protection expert our legal basis when you make an enquiry or order an Udderlok is “contract”. Occasionally we may send you a customer satisfaction survey, and our lawful basis  is “legitimate interest”. When it comes to sending you marketing we will rely on legitimate interest (also known as opt-out or soft opt-in).

Sending you marketing

We want to make sure that you get to hear about all the latest Uddertastic offers and products. We promise not to fill your email inbox with Udderly pointless emails and will give you the opportunity to opt-out when you complete our enquiry or order form. Also, all our marketing emails include an opt-out link at the bottom. Click on this to unsubscribe and we promise not to send you marketing again. You can opt back in at any time by contacting us.

Will we share your data with anybody?

We need to share your name, shipping address, and if a tracking service is offered your email address, with our courier. Unless we are required to do so by law, which we think is extremely unlikely, we will never share your data with anybody else. It’s that simple.

What about data processors?

We use Mailchimp and IONOS to send our communications to you. We may also invite you to leave a review on Trust Pilot or Google These companies are what’s called a data processor. They aren’t allowed to use your data for anything other than sending our communications or invitations to you, and we always own (control) your data.

What if your change mind and don’t want to hear from us anymore?

Just drop us an email or click on the unsubscribe link on any communication we may send you and we will make sure you don’t hear from us again. It can take a few days for our systems to update themselves, but we will action your request as quickly as we can. This won’t stop us sending service based communications such as order updates and receipts when you make a purchase.

How long will we keep your data?

We will only keep it for as long as we absolutely have to. For example, we will need to keep it for as long as you remain on our mailing list. If you unsubscribe, we will initially retain your email address to make sure we don’t email you again (I know that sounds odd, but our techy people tell us this makes sure we can’t email you again). Our accountant insists that we keep a record of all sales and customer service communications for 7 years.

Your legal rights

Data protection legislation gives you a number of legal rights. Not all of them are absolute rights, but we are always happy to talk to you about these. So, if you aren’t sure get in touch and we will do all we can to help you.

Request access to your personal information (commonly known as a “data subject access request”). This enables you to receive a copy of the personal information we hold about you and to check that we are lawfully processing it.

Request correction of the personal information that we hold about you. This enables you to have any incomplete or inaccurate information we hold about you corrected.

Request erasure of your personal information. This enables you to ask us to delete or remove personal information where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal information where you have exercised your right to object to processing (see below).

Object to processing of your personal information where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground. You also have the right to object where we are processing your personal information for direct marketing purposes.

Request the restriction of processing of your personal information. This enables you to ask us to suspend the processing of personal information about you, for example if you want us to establish its accuracy or the reason for processing it.

Request the transfer of your personal information to another party.

If you feel we haven’t handled your data properly we would always ask that you come and talk to us first. You can email us at

If you still feel that things just aren’t right then you have the right to raise your concerns with the Information Commissioners Office (ICO). The ICO are the UK regulator when it comes to all things data protection. You can find their contact details on their website